Michael Loyd

Michael Loyd is a Growth and Product Marketing Manager at Skillshare since January 2022, specializing in performance marketing. Significant achievements include establishing a CRO testing strategy that generated over $500K in incremental sales in 2023 and achieving record revenue efficiency in the paid search program. Prior to Skillshare, Michael worked at Fanatics, Inc. as a Sr. Analyst in Strategy and Analytics, where responsibilities included forecasting for the Global eMarketing Program and managing an SEM portfolio that drove substantial Net Demand growth. Michael's experience also includes roles as a Marketing Strategy & Data Analyst at Loyd Data Engineering and a Marketing Intern at Ascent360. Michael holds a Bachelor of Arts in International Studies from the University of Oregon and has pursued education at Waseda University.