Cara Wee is an experienced professional in the field of research and consulting, currently serving as Associate Director at SKIM since May 2023. Previously, Cara held the position of Senior Manager at InSites Consulting from February 2022 to March 2023 and has extensive experience at MetrixLab, where roles included Assistant Client Director, Senior Research Manager, and Research Manager from June 2017 to February 2022. Earlier career experience at Kantar Millward Brown included positions as Senior Research Executive and Research Executive/Associate from July 2014 to May 2017. Cara has a strong background in managing and executing research projects across various markets, with expertise in brand health tracking, multi-channel campaign evaluation, ad copy testing, segmentation, and path analysis. Cara holds a Bachelor of Science in Economics and Marketing from Singapore Management University, obtained in 2013, and completed GCE 'A' Levels at Hwa Chong Institution, focusing on Economics, Physics, Chemistry, Mathematics, and H3 Game Theory.
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