Iris van Loon

Iris van Loon is a seasoned professional in decision behavior and research, currently serving as the Director at SKIM since September 2015, where leadership involves working with prominent companies to analyze and influence purchasing choices globally. Prior to this role, various positions including Associate Director, Senior Manager, Manager, Senior Research Analyst, and Research Analyst were held between January 2007 and September 2015, showcasing a comprehensive career progression in research and consultancy. Iris van Loon holds a Master's degree in Marketing Management from the Rotterdam School of Management, Erasmus University, along with a Pre-Master in International Business Administration from the same institution. Additional academic credentials include a Bachelor's degree in International Hospitality Management from Northern Arizona University and a Bachelor's degree in International Tourism Management & Consultancy from Breda University of Applied Sciences, complemented by an exchange program in International Hotel & Tourism Management at the IFT - Institute for Tourism Studies.