Joris van Gool is a skilled market research professional with extensive experience in the consumer packaged goods industry. Currently serving as a Manager at SKIM since September 2020, Joris van Gool has progressed through roles as Senior Analyst and Analyst, overseeing day-to-day operations on various market research projects. Responsibilities include creating structured project plans, drafting questionnaires, designing conjoint research components, developing mathematical models for market simulation, and analyzing results, with a strong focus on quantitative research, particularly in price and portfolio optimization. Previously, Joris van Gool held an internship in Business Intelligence at Unilever, where data processing through PowerBI and SQL was a key task, along with brand and market analysis. Early experience as a Docent/Begeleider at Studiekring involved remedial teaching in natural sciences. Academic qualifications include a Bachelor of Science in Mathematics and Computer Science from Leiden University and Utrecht University.
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