Senthil Kumar is a seasoned professional with extensive experience in management and market research. Currently serving as a Manager at SKIM since February 2023, Senthil previously held the position of Manager in the BASES team at NielsenIQ from August 2017 to March 2022, focusing on innovation-driven business solutions for various consumer product categories. Prior to that, Senthil gained valuable insights as a Research Intern at Spire Research and Consulting in late 2016 and served as Assistant Manager at Muddy Murphy Holdings from August 2011 to July 2014, where a strong emphasis on authentic customer experiences was established. Senthil's professional journey began with service as a Signal Operator in the Singapore Armed Forces from June 2007 to May 2009. Educational qualifications include a Bachelor of Science in Economics and Finance from the University of London and a Diploma in Business Administration from PSB Academy.
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