Stephen Scales

Stephen Scales currently serves as the London team lead and Director at SKIM, where responsibilities include building and growing the London arm of SKIM Group since January 2022. Prior experience includes roles as Global Consumer Insight Lead at SBD Automotive and Associate Director at Scales Strategy & Insight. A significant tenure at Incite involved serving as Principal, focusing on marketing planning, retail executions, and product optimization through consumer behavior analysis. Additional experience includes positions at Synovate and Loughborough University, where research focused on elite athletes' personal relationships. Stephen Scales earned an MSc in Research Methods in Psychology from the University of Strathclyde.