SKIM
Weike Xia is a Market Research Manager at SKIM, where responsibilities have included roles such as Senior Market Research Analyst and Market Research Analyst, primarily focusing on healthcare analytics since November 2020. Prior to this, Weike Xia completed a PhD at Swansea University, researching avoidance behavior and fear extinction under the supervision of Dr. Simon Dymond, while also serving as a Teaching Assistant for undergraduate statistics and conditioning seminars. Earlier research internships included projects at King's College London, Universiteit Utrecht, and the Netherlands Institute for Neuroscience, involving the development of cognitive models and experimental studies. Weike Xia's academic background includes a Master's in Cognitive Neuroscience from Utrecht University and a Bachelor's in the same field from the University of Amsterdam.
SKIM
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We’re a global insights agency helping companies thrive by understanding decision-making. We know how our changing environment influences decisions for consumers, healthcare and B2B professionals. We adapt research techniques to address this new reality. What sets SKIM apart is our combination of decision behavior expertise + rigourous choice-modeling roots + a thorough understanding of your marketing challenges. The result? Practical recommendations that can help propel your business forward, online and offline. Want to know more about being a SKIMmer? We are always looking for bright minds to reinforce our teams. Find out about SKIM, our people and our jobs at skimgroup.com/careers