We’re a global insights agency helping companies thrive by understanding decision-making. We know how our changing environment influences decisions for consumers, healthcare and B2B professionals. We adapt research techniques to address this new reality.

What sets SKIM apart is our combination of decision behavior expertise + rigourous choice-modeling roots + a thorough understanding of your marketing challenges. The result? Practical recommendations that can help propel your business forward, online and offline.

Want to know more about being a SKIMmer? 
We are always looking for bright minds to reinforce our teams. Find out about SKIM, our people and our jobs at skimgroup.com/careers

Consulting

Consumer

Marketing

Research

SKIM

SKIM's headquarters in Rotterdam, Netherlands

This department oversees operational leadership and strategic initiatives across various functions.

Management Group

The Market Research and Analysis team at SKIM specializes in gathering and interpreting data to provide actionable insights into consumer and B2B decision-making. Utilizing a blend of expertise in decision behavior and rigorous choice modeling, the team conducts thorough market analyses and develops tailored research techniques to address evolving marketing challenges. Their ultimate goal is to deliver practical recommendations that drive strategic growth for their clients.

Market Research and Analysis

The Methodology and Analytics Team at SKIM specializes in developing and refining research methodologies while leveraging advanced analytics to generate actionable insights. They focus on understanding consumer and professional decision-making processes, ensuring that research techniques are tailored to meet clients' unique marketing challenges. By combining rigorous analytical approaches with a deep understanding of behavioral dynamics, the team delivers practical recommendations that drive business growth across various sectors.

Methodology and Analytics Team

This department focuses on gathering, analyzing, and interpreting data to provide insights on market trends and consumer behavior.

Market Research

The Leadership Team at SKIM is responsible for setting the strategic direction of the company, driving growth initiatives, and fostering a culture of innovation and collaboration. Comprising senior executives and managing directors from various regions, this team ensures alignment between SKIM's expertise in decision-making insights and the evolving needs of clients across sectors. They play a pivotal role in shaping client solutions, enhancing operational efficiency, and promoting global outreach to solidify SKIM's position as a leader in the insights industry.

Leadership Team

This department provides strategic direction and oversight for the organization.

People (12)

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Other teams

Market Research and Analysis

Methodology and Analytics Team

Market Research

Leadership Team

Executive Leadership