Kate B.

Kate B. has a wealth of experience in data and analytics. Kate began their career in 2012 as the Affiliate and CSE Manager and Site Manager at Summit Sports Inc., where they were responsible for managing online marketing campaigns and creating content for company blogs. In 2014, they joined DIRECTV as a Senior Business Analyst, where they designed and implemented a dynamic customer segmentation model. In 2015, they became a Teaching Assistant for Data Modeling and Analytics, Operations Management, and Spreadsheet Modeling at the Johnson Graduate School of Management at Cornell University. In 2016, they joined Amazon as a Senior Technical Product Manager, where they developed and partnered with an engineering team to build an experimental engagement widget. In 2017, they became the Industry Marketing Manager at Amazon Web Services, where they developed holistic, multi-channel messaging. In 2018, they joined Blue Nile as a Senior Data Analyst, where they utilized 20+ years of data to drive new opportunities. In 2021, they became the Marketing Analytics Lead at ezCater, and in 2022 they became the Associate Director of Data & Analytics at Skiplagged.

Kate B. holds a B.A. in Psychology and Residential College from the University of Michigan as well as a Master of Business Administration (M.B.A.) from the Cornell Johnson Graduate School of Management. Kate also holds a Google Analytics Individual Qualification obtained in May 2012.