Amanda Wade is an accomplished leader in commercial broadband and customer value management within the telecommunications industry, currently serving as Head of Commercial Broadband at Sky since November 2021, where strategic initiatives have driven growth and efficiency. Prior experience includes significant roles at Vodafone, overseeing customer acquisition and retention strategies across multiple segments and leading the Equinox transformation project. With a diverse background spanning various positions at companies like eircom and Softworks, Amanda has consistently focused on customer-centric strategies and market penetration. Amanda holds a BComm in Marketing from University College Dublin and multiple advanced degrees, including MBA qualifications from IBAT and the University of Wales. In pursuit of further education, Amanda is currently undertaking a Green Certificate in Agriculture.
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