Andy Holmes is a seasoned professional in audience insight and strategic content development, with extensive experience at Sky since February 2007. Currently serving as the Head of Audience Insight for Sky Entertainment & Cinema, Andy leads efforts in supporting strategic investment and program development across multiple channels, working collaboratively with senior stakeholders. Previous roles include managing a team in content strategy and research, where impactful insights and performance analysis were delivered to meet content targets. Prior to Sky, Andy honed research skills at Virgin Media and Flextech Television, focusing on ad-sales and audience research. Academically, Andy holds a Bachelor of Arts in Politics from The University of Sheffield.
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