Chris Cantrell is the Head of UK CSC Data & Analytics at Sky, where they focus on improving performance across the UK Content Supply Chain through innovative data tools and processes. They began their career as a TV Account Manager at Walker Media, planning and buying campaigns for blue-chip clients, before progressing to roles at BSkyB and Sky. At BSkyB, Chris managed the development of the PromoSmart system, a pioneering TV promo planning tool, and led teams in delivering impactful media campaigns. Chris holds a 1:1 degree in English Literature from Lancaster University, having previously completed A-Levels in English Literature, History, and Politics & Law at Windsor Boys' School.
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