James Darton is currently a Director within the Group Strategy at Sky, focusing on long-term strategic projects, major content deals, M&A, and corporate strategy development. Previously, James served as Head of Finance at NOW, where they were responsible for financial planning and growth strategy. With a background that includes the role of Strategy Director for sports rights at Sky, James has extensive experience in managing sports rights decisions across various Sky products. James holds a Bachelor of Arts and a Master of Science from the University of Nottingham and has pursued additional professional development through CIMA.
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