James Massaro

James Massaro is currently the Commercial Trading Lead - Customer Retention at Sky, where they focus on strategic pricing and trading performance. Previously, they were a BT and EE Mobile Pricing Analyst responsible for pricing performance and margin optimization for large corporate customers in the UK. Their career began in Contract Management at BT, where they served over half of the FTSE 350, and they have held various strategic roles, including Pricing Manager and Incentives & Offers Manager at Virgin Media O2. Prior to their tenure at BT, they worked as a Service Delivery Analyst at General Electric in the healthcare division. James earned a First-Class Honours degree in Business Studies from the University of Hertfordshire.