James Seddon

James Seddon is currently the Head of Social Media and Content at Sky, where they lead a team responsible for global social media campaigns and have successfully restructured strategies for increased engagement. Previously, they served as the Director of Brand & Editorial for EMEA at Netflix, where they played a crucial role in launching the brand across multiple European markets and developing influencer strategies. James has also held key editorial positions at organizations like Virgin Media and Guardian News & Media, contributing significantly to social media initiatives and content creation. They earned a BA (Hons) in English from Staffordshire University.