James Tweddle is a Sales & Commercial Director with over 20 years of experience in sales, strategy, and marketing across multiple B2B sectors, including Telecoms, Hospitality, and FMCG. They have held significant leadership roles, including Director of Group Sales at Sky, where they managed comprehensive B2B sales and led high-performing teams. Educated at the University of Birmingham, James earned an MSc in Business & Marketing and a BSc in Environmental Geoscience. Passionate about people development, they are recognized for building effective teams and driving substantial revenue growth.
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