John Smart is an experienced leader specializing in data solutions, with a career spanning over 15 years in senior roles. John began their career in finance at Unilever and advanced to various commercial finance positions at BSkyB, ultimately becoming a Financial Controller responsible for significant revenue forecasting. At Sky, John transitioned from a data user to a provider, leading multiple teams to develop innovative data products and insights for the Content & Media portfolio. Currently, John heads a delivery team focused on maximizing business value from data, while holding a BSc. (Hons) in Geography from Durham University.
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