Lucy Willmore

Lucy Willmore is the Head of Programme Strategy at Sky, where they oversee the editorial strategy across the Sky Pay Entertainment portfolio. With over a decade of broadcast and content experience, they have played pivotal roles in high-profile channel launches and the establishment of VOD services. Lucy has previously worked with major broadcasters such as ITV, where they managed the programme strategy for ITVBe, and NBCUniversal, where they led the scheduling of E! and The Style Network in the UK. They hold a Master's degree in Television Production from Falmouth University and a Bachelor's degree in History from Royal Holloway, University of London.