Maaria Abbas

Maaria Abbas is a Principal Econometrician at Sky, where they focus on delivering econometric analyses that guide key business decisions. They have a strong background in market mix modeling, budget setting, and forecasting, honed through various roles since 2014, including a Lead Econometrician position at Sky. Maaria's expertise includes managing extensive projects and mentoring junior team members, as well as collaborating with stakeholders to provide actionable insights. They earned a First Class Honors degree from the University of Westminster.