Matthew Loxton

Matthew Loxton has extensive experience in strategic insight and analysis across prominent companies in the media and telecommunications sectors. Beginning as a Strategy and Transformation Graduate at BT, Matthew contributed to brand and strategic insights by analyzing consumer KPIs and preparing brand health scorecards. After transitioning to Sky as a Product Insight Analyst, Matthew developed further expertise in commercial strategy within Sky Sports. Subsequently, as a Strategic Insight Manager at Sky, responsibilities included conducting competitor research and market analysis across various sectors, while also serving as a Digital Insight Manager, utilizing social media analytics to enhance customer-focused strategies. Additionally, Matthew gained foundational experience as a Research Assistant at Oxford Economics, where responsibilities included maintaining economic datasets and software development.