Peter Holmes

Peter Holmes is an experienced marketing and strategy professional with a robust background in managing significant marketing budgets and leading diverse teams. Currently serving as the Marketing Strategy & Planning Lead for Sports at Sky and NOW, Peter oversees a £35m+ budget, drives brand and sales metrics, and develops multi-brand go-to-market strategies. Previously, Peter directed marketing strategy at NOW TV, managed customer engagement and retention for Sky Broadband, and founded Vine Social, an English wine tour company. Earlier career roles include Commercial Strategy Manager at Telstra and Finance & Operations Director at Crane.tv, alongside financial planning responsibilities at The Associated Press. Peter holds a Bachelor of Laws (LLB) and a Bachelor of Commerce (B.Com.) from the University of Adelaide.