Sidhrah Ashraf

Sidhrah Ashraf is a seasoned finance professional with extensive experience spanning over 17 years in various roles including Senior Finance Analyst at Sky, Finance Manager and Financial Analyst at Santander UK, and Senior Associate at Price Waterhouse Coopers. In the current position at Sky since April 2018, Sidhrah focuses on financial planning, developing annual budgets, and communicating KPI reports to stakeholders. Previous roles include managing transfer pricing in a financial context at Santander UK and carrying out assurance engagements primarily in the Financial Services sector at Price Waterhouse Coopers. Sidhrah also has corporate advisory experience from EY, where responsibilities included business reviews and financial analysis. Sidhrah holds a Bachelor's degree in Accounting and Business/Management from Newcastle University.