Sky Group
Tom Oriel is an experienced marketing leader with a strong background in the sports and entertainment sectors. Currently serving as Marketing Lead for Sky Sports since June 2019, Tom Oriel oversees the Advertising & Campaigns team, focusing on delivering campaigns that enhance subscriptions and brand affinity. Previous roles at Sky Sports include Senior Marketing Manager, where Tom led marketing campaigns across the UK, and a similar position for Sky TV. Prior to Sky, Tom worked at Mercedes-Benz UK as Marketing Manager, delivering integrated campaigns across Europe, and at The Walt Disney Company as Marketing Coordinator for Franchise Management UK & EMEA. Tom Oriel holds a Mini MBA in Marketing and a Bachelor's Degree in Modern History and Politics from The University of Manchester.
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