Tom White

Tom White is an accomplished marketing professional with extensive experience in retention and customer marketing. Currently serving as the Head of Retention Marketing for Connectivity at Sky, Tom White focuses on creating targeted customer campaigns to reduce churn and enhance customer lifetime value. Previous roles at Sky include Head of Customer & Product Marketing, where Tom developed marketing initiatives for the customer base and collaborated with major partners for new product launches. Tom White's background also includes positions as Senior Account Director at Table19 and HeyHuman Agency, where strategic oversight encompassed digital and CRM efforts for high-profile brands. An early career at agencies such as Fabric Worldwide and Polymath (UK) Ltd further honed skills in various marketing disciplines across numerous sectors. Tom White earned a degree in Business Studies at The Manchester Metropolitan University.