Rob Poderoso is an experienced media and business development professional with a robust background in partnerships and strategic growth. Currently serving as the Director of Channels & Partnerships at Sky since October 2011, Rob leads the advertising partnerships for Sky Media and manages streaming partnerships for Sky’s TV products. Previous roles include Vice President of Business Development & Partnerships at Peacock, where strategic partnership opportunities were developed prior to the launch, and Head of Commercial Strategy & Distribution Partnerships at NOW TV. With earlier experience at Virgin Media focusing on content acquisition and strategy, as well as positions at Foxtons and Locus Consulting in procurement and administration, Rob has demonstrated expertise in commercial negotiations and partnership development across various platforms. Rob holds a 2.1 (Hons) degree in Business Administration from the University of Plymouth.
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