Amy Smith

Amy Smith is an accomplished marketing professional with extensive experience in digital marketing, specifically in paid search. Currently serving as the Head of Paid Search at Skyscanner since December 2013, Amy leads a team of seven, overseeing PPC campaign performance and strategy development to achieve business KPIs. Prior roles at Skyscanner include Senior Marketing Manager, Marketing Manager, and Marketing Executive, where responsibilities ranged from account management to performance reporting and data analysis. Past experience includes committee membership at the Edinburgh PA Network, as well as various administrative and management roles at Scott Logic Limited and East Lothian Council. Amy holds a Diploma of Higher Education from The Open University and an HNC in Administration and Information Technology from Edinburgh College.