Aoife O' Toole

Aoife O'Toole is a marketing professional with extensive experience in paid social and digital marketing. Currently serving as the Global Head of Marketing, Display, Paid Social and Paid App at Skyscanner since January 2020, Aoife has previously held significant roles at Deliveroo, including Head of Paid Social and Senior Paid Social Specialist, where strategic leadership and full purchase funnel management were key responsibilities. Additionally, experience includes positions at InterContinental Hotels Group, where a comprehensive approach to social and performance marketing was applied, and Abtran, where Aoife contributed to an award-winning social media team for Electric Ireland. Aoife holds a Bachelor of Arts in Mathematics and Irish from University College Cork and a Professional Diploma in Digital Marketing from The Institute of Direct and Digital Marketing.