Doing research about the way people sleep and creating an optimal sleeping environment is the main purpose of Sleeptrade. With the  unique SlaapID® (sleepidentity) approach we can measure the sleeping behaviour of people in their own beds. In cooperation with physiotherapists, professional sport organizations and bed specialists we do research and advice people about sleepergonomics in a way they can get the most out of their night rest.  So they can perform in the best possible way during the day.

Besides research we develop and support a retailformula called Beddenspecialist.nl (29 stores in the Netherlands).

Further on we develop, together with product developers, producers and bedding specialists, brands like Beddelicious (www.beddelicious.com) and LeDorm (www.ledorm.com). Beddelicious are hygienic, nicely shaped and adjustable mattresses, boxsprings and beds which fits every unique person needs.
LeDorm mattresses and boxsprings are based on very comfortable, natural materials like natural Heveair foam rubber from Malaysia, wool, horsehair and cotton.

Sleeptrade BV

Maarten Stoffels

This department is responsible for executing and coordinating creative marketing strategies and content initiatives.

Sleeptrade BV

Org chart

Teams

Marketing Operations

Offices

Sleeptrade BV

Org chart

Teams

Marketing Operations

Offices

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