Smadex
Carolina Luchelli is a seasoned professional in marketing and branding with extensive experience across various industries. Currently serving as a Branding Specialist at Winclap since January 2023, Carolina previously held the position of Activation & Growth Analyst at Lemon Cash from November 2021 to January 2023, where responsibilities included user engagement strategy and coordination across multiple departments. Prior roles at Lemon Cash also encompassed marketing strategy optimization and event coordination. Carolina's experience in the finance sector includes working as a Senior Credit Analyst at Raízen Argentina, focusing on BtoB credit analysis, and as a Debt Collection Analyst at Shell. Earlier in the career, Carolina gained foundational experience as a Purchasing Intern at YPF SA. Educational qualifications include a Bachelor's degree in Business Administration from the University of Buenos Aires and a certification as a Digital Marketer from Universidad del CEMA.
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Smadex
Smadex is an innovative mobile advertising technology platform that places targeted ads on mobile devices. Smadex addresses the challenges of digital advertisers and marketers to deliver high-quality valuable users (acquisition), increase revenues from existing customers (retargeting) and improve brand metrics (awareness). Smadex’s Real-TimeBidding engine enables agencies, direct brands, app developers and trading desks to access global audiences at scale using any ad format across all mobile devices. We use real-time signals and data to drive our algorithms and decisions for who, where and how much to pay to place each and every ad. Since our humble beginnings in 2011, the mobile advertising market has exploded and continues to change, and we have always remained focused on building a cutting-edge platform that delivers exceptional mobile advertising campaigns for all our global clients.