Carolina Luchelli

Programmatic Campaign Analyst at Smadex

Carolina Luchelli is a seasoned professional in marketing and branding with extensive experience across various industries. Currently serving as a Branding Specialist at Winclap since January 2023, Carolina previously held the position of Activation & Growth Analyst at Lemon Cash from November 2021 to January 2023, where responsibilities included user engagement strategy and coordination across multiple departments. Prior roles at Lemon Cash also encompassed marketing strategy optimization and event coordination. Carolina's experience in the finance sector includes working as a Senior Credit Analyst at Raízen Argentina, focusing on BtoB credit analysis, and as a Debt Collection Analyst at Shell. Earlier in the career, Carolina gained foundational experience as a Purchasing Intern at YPF SA. Educational qualifications include a Bachelor's degree in Business Administration from the University of Buenos Aires and a certification as a Digital Marketer from Universidad del CEMA.

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