Smadex
Flo Methorst serves as the Senior Director of Growth EMEA at Smadex, a prominent mobile-first programmatic solution for branding and performance marketers, since January 2020. Prior to this, Flo held multiple leadership roles at Entravision Interactive, including Senior Director of Growth EMEA and Director of Client Growth, starting in April 2015. Earlier career experiences include managing relocations at Team Relocations and an internship in marketing and PR at Joop van den Ende Theaterproducties, along with promoting oysters at Oestermeisje. Flo holds an MSc in Marketing Management from Erasmus University Rotterdam and participated in an exchange program at Reykjavik University.
Smadex
Smadex is an innovative mobile advertising technology platform that places targeted ads on mobile devices. Smadex addresses the challenges of digital advertisers and marketers to deliver high-quality valuable users (acquisition), increase revenues from existing customers (retargeting) and improve brand metrics (awareness). Smadex’s Real-TimeBidding engine enables agencies, direct brands, app developers and trading desks to access global audiences at scale using any ad format across all mobile devices. We use real-time signals and data to drive our algorithms and decisions for who, where and how much to pay to place each and every ad. Since our humble beginnings in 2011, the mobile advertising market has exploded and continues to change, and we have always remained focused on building a cutting-edge platform that delivers exceptional mobile advertising campaigns for all our global clients.