Lily Yu is currently the Senior Sales Director at Smadex, specializing in mobile app growth and CTV while also serving as an ambassador for Women In Games. Previously, Lily held various roles across companies such as Adjust, Bold Screen Media, and StoryArc Media, where they honed expertise in digital sales and programmatic advertising. Lily cultivated strong relationships with B2B clients, implementing product strategies across diverse pricing models. Alongside professional pursuits, they are passionate about Hula and Tahitian dancing, networking, and humanitarian efforts, echoing Maya Angelou's wisdom about the essence of life beyond mere livelihood. Lily is pursuing a Bachelor of Arts in Business Management and Economics at the University of California, Santa Cruz.
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