Smadex
Mafe Roig is a seasoned marketing professional with extensive experience in product marketing and digital marketing. Currently serving as a Senior Product Marketing Manager at Smadex, Mafe focuses on planning and executing marketing strategies, including web content, social media, and sales collateral development. Previous roles include Digital Content Marketing Manager at Frizbit, where Mafe managed digital marketing efforts and community engagement, and Digital Marketing Specialist at Thuya Professional and Decage, with responsibilities spanning digital communication strategies and e-commerce management. Mafe began a career in digital marketing at Canvas Barcelona, overseeing both online and offline marketing strategies. Educational qualifications include a degree in Social Communication with a focus on Advertising from UCAB, along with advanced studies in online marketing and photography.
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Smadex
Smadex is an innovative mobile advertising technology platform that places targeted ads on mobile devices. Smadex addresses the challenges of digital advertisers and marketers to deliver high-quality valuable users (acquisition), increase revenues from existing customers (retargeting) and improve brand metrics (awareness). Smadex’s Real-TimeBidding engine enables agencies, direct brands, app developers and trading desks to access global audiences at scale using any ad format across all mobile devices. We use real-time signals and data to drive our algorithms and decisions for who, where and how much to pay to place each and every ad. Since our humble beginnings in 2011, the mobile advertising market has exploded and continues to change, and we have always remained focused on building a cutting-edge platform that delivers exceptional mobile advertising campaigns for all our global clients.