Smadex
Stephen S. C. has a diverse work experience spanning across various industries. Stephen S.'smost recent position was as the SVP Growth at Smadex, a mobile-first fully transparent DSP division of Entravision Interactive. Prior to that, they served as the Managing Director, APAC at AppLift, a leading mobile ad tech company, where they led all business activities for the APAC region and was responsible for business development, account management, and marketing activities. Stephen S. also played a key role in the regional build-up of online ventures such as ZALORA, FoodPanda, GLOSSYBOX, Wimdu, and Private Lounge as the Managing Director and Founder of Rocket Internet's Hong Kong office. Additionally, they worked as a Financial Analyst at PPC and as a Special Assistant to the VP at Teach for America.
Stephen S. C. received their Bachelor of Arts degree in Political Science from the University of California, Berkeley in 2004.
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Smadex
Smadex is an innovative mobile advertising technology platform that places targeted ads on mobile devices. Smadex addresses the challenges of digital advertisers and marketers to deliver high-quality valuable users (acquisition), increase revenues from existing customers (retargeting) and improve brand metrics (awareness). Smadex’s Real-TimeBidding engine enables agencies, direct brands, app developers and trading desks to access global audiences at scale using any ad format across all mobile devices. We use real-time signals and data to drive our algorithms and decisions for who, where and how much to pay to place each and every ad. Since our humble beginnings in 2011, the mobile advertising market has exploded and continues to change, and we have always remained focused on building a cutting-edge platform that delivers exceptional mobile advertising campaigns for all our global clients.