Cindy Chen

Cindy Chen has a diverse work experience spanning various roles and industries. Cindy is currently working as a Staff Product Designer at Smallpdf since 2023. Prior to that, they worked as a Senior Product Designer at Ricardo AG from 2021 to 2022, where they were responsible for improving the delivery and payment experience for buyers and sellers. Before that, they were a UX Designer at HomeServe Now from 2020 to 2021, where they worked on the design system and the company's first consumer product. Cindy also has experience as a UX Designer at New Look from 2019 to 2020, where they contributed to the success of the company's website and app. Additionally, they worked as an Interim Product Manager and UX Designer at HomeRenter in 2019, managing the development team and improving user flows. In 2018, they worked as a UX Researcher and Designer at Stay Nimble, focusing on enhancing the platform's user experience. Prior to that, they worked as a Customer Success Manager at Partnerize from 2017 to 2018, where they helped brands build business partnerships. Cindy also has experience in affiliate account management at UDG United Digital Group and Rakuten Marketing. Additionally, they co-founded Bagitali in 2013, where they were responsible for marketing and sales of luxury fashion products. Overall, Cindy Chen has a strong background in product design, UX, and project management.

Cindy Chen has a diverse educational background. In 2004, they began their studies at Rotterdam Business School, where they pursued a Bachelor of Business Administration (BBA) degree in International Business and Management. During their time at Rotterdam Business School, they had the opportunity to participate in the Erasmus exchange program at IDRAC Business School in Lyon, France, with a focus on European Marketing Management in 2007.

More recently, in 2018, Cindy attended General Assembly, where they completed the User Experience Design Immersive program. While this program did not result in a specific degree, it provided their with valuable skills and knowledge in the field of User Experience Design.

In addition to their formal education, Cindy has obtained several certifications to enhance their professional skills. In 2015, they earned a Professional diploma in digital marketing (Level 5 EQF) from the Digital Marketing Institute. Cindy also completed the Google digital marketing leadership program offered by Squared Online in 2017. The same year, they received the Customer Success Management Fundamentals Course certification from Gainsight - Pulse Academy Live Europe. In 2020, they obtained the Contentsquare Fundamentals Certification. More recently, in 2022, they completed the Interaction Design - Emerging Patterns in Interface Design certification program offered by Nielsen Norman Group.

Cindy's commitment to personal growth extends beyond their professional interests, as they also completed a Hatha Yoga teacher training course (YTTC-200) at RYS 200 Sivananda Yoga Vidya Peetham in Kerala, India, in 2014.