William Y. is currently the Senior Manager of Growth at Smalls, where they focus on developing and implementing growth strategies. Previously, they held roles such as Project Manager at Noledge Productions, managing projects for clients like NBA and ESPN, and Senior Manager of Media Buying at Blue Note Entertainment Group, achieving a 72.4% ROI increase for over 1,000 events annually. They also worked as a Senior Manager of Growth at TUSHY, leading performance marketing and conversion rate optimization efforts. William has gained expertise in web development and digital strategy, optimizing SEO-driven websites to significantly boost user engagement and organic traffic. They are pursuing a Bachelor of Arts in Liberal Arts and Computer Science at McGill University and a Bachelor of Science in Bioinformatics at Ramapo College of New Jersey.
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