Paul Willrodt

Paul Willrodt is the Head of Business Intelligence at Smarketer GmbH since October 2023, previously serving as Head of Business Intelligence at alanta health group GmbH where responsibilities included developing a data strategy, enhancing data culture, and restructuring the BI department. Prior to this role, Paul was the Teamlead Business Intelligence at ZytoService Deutschland GmbH, overseeing the establishment of a BI & Analytics team and a Data Warehouse. Paul’s career began as a Data Analyst, focusing on data storage, analysis, and reporting. Educational qualifications include a Master of Science in Economics and a Bachelor of Science in both Economics and Business Mathematics from the University of Hamburg and Technische Universität Berlin, respectively, alongside a professional certification in Business Analytics from NORDAKADEMIE Graduate School.