Will Edward

Will Edward is a strategic account director at Smarsh, specializing in latent, complex, and high-value sales. They have extensive experience leading sales teams in enterprise SaaS across EMEA and APAC, with a notable track record of exceeding sales targets and significantly increasing company revenues. Previously, as a regional director at Zilliant, Will achieved record-breaking performance by securing marquee accounts and generating over £3 million in bookings within their first year. Will has also held executive roles at companies such as Vendavo, Bizagi, and E2open, where they have been instrumental in driving substantial growth and successful exits. Their background includes founding and leading technology firms, emphasizing strong sales leadership and strategic account management.