Thaís Aguiar

Thaís Aguiar leads the Employer Branding, Culture, and Internal Communication Business Unit at Smart, a brand resulting from the merger of SmartPR, Trivas, and TalentComms. They have over 13 years of experience in communication and HR, having worked with major Brazilian retail players such as Via Varejo and GPA. Thaís has structured and directed various communication and HR sectors and has been actively involved in significant business processes like digital transformation and cultural integration. Currently, they also offer strategic consulting to a diverse range of clients, including Grupo Carrefour and C6 Bank. Thaís holds an MBA in Retail, Distribution, and Consumer Market from UBS - Escola de Negócios.