Michael C. is a global digital marketing leader with over a decade of experience in content strategy, web operations, and demand generation. Currently serving as a Senior Demand Generation Manager at SmartChoice, Michael specializes in digital marketing, content strategy, paid media, and marketing automation. Previously, as the Senior Vice President and Global Head of Digital Marketing at LaSalle Investment Management, Michael led significant digital initiatives that enhanced brand visibility and optimized customer engagement. Michael also consulted for local businesses, assisting them in navigating the digital marketing landscape while leveraging data-driven insights to drive measurable results.
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