Peter Hartzbech

Peter Hartzbech is a seasoned entrepreneur and executive, currently serving on the Executive Management Team at Smart Eye since October 2021, aiming to elevate the company to Unicorn status. As the Founder and CEO of iMotions A/S since August 2004, Peter has transformed the company into a global leader in research technology with significant funding and expansion. Additionally, Peter is a founding member of the byFounders Collective, investing in tech startups across the Nordics and Baltics, and a seed angel investor in several companies, including Roccamore, Discuss.io, and Peergrade. Peter's investment firm, True Born Global Investments ApS, focuses on startups with high market potential and innovative solutions. Peter's academic credentials include advanced studies at MIT Sloan School of Management and a MSc from Copenhagen Business School.