Serena Pang

Serena Pang has a diverse work experience spanning various industries. Serena currently works as a Research Manager in Media Analytics at Affectiva, a MIT spinout focused on humanizing technology. Serena is responsible for utilizing affective computing technology to detect emotions and cognitive states from the face. Affectiva was acquired by Smart Eye AB, where Serena also holds a position as a Research Manager in Affectiva Media Analytics.

Prior to their current roles, Serena worked as a Commercial Development Manager at Cognetivity Neurosciences Ltd, where they managed their medical device for early detection of cognitive impairment and a consumer wellness product. Serena actively created science-based value propositions for a wellness application targeting specific demographic audiences.

Serena has also gained experience as an Honorary Researcher at University College London Hospitals NHS Foundation Trust, where they conducted postgraduate student research on the effects of transcranial magnetic stimulation in epilepsy. Serena published a manuscript on this topic. Additionally, they worked as a Postgraduate Student at UCL and conducted market and media research studies as a Neurophysiologist in the Consumer Neuroscience division of Nielsen. Serena led client projects and conducted data acquisition using various technologies.

Earlier in their career, Serena worked at Investor Group Services as a Research Associate, conducting market research interviews to gain insights on various industries. Serena also worked at Neurable as a Project Coordinator and Data Collection Specialist, where they managed projects related to brain computer interfaces and performed EEG, eye-tracking, and biometrics data collection.

Serena started their career as a Student Speaker and an Undergraduate Research Assistant at the University of Massachusetts Amherst. Serena also worked as a Student Photographer, collaborating with the Commonwealth Honors College Communications Team. Serena completed two internships in the UMass Amherst DDHS program.

Overall, Serena Pang has demonstrated a strong background in research, neuroscience, market research, and project management across a wide range of organizations.

Serena Pang's education history is as follows:

Serena Pang pursued a Master of Science degree in Clinical Neuroscience from UCL. Serena attended UCL from 2019 to 2020.

Prior to their Master's degree, Serena Pang completed their Bachelor's degree in Psychology with a Neuroscience track at the University of Massachusetts Amherst. Serena also obtained a Bachelor's degree with Individual Concentration in Neurobiology and Behavior from the same university. Serena Pang attended the University of Massachusetts Amherst from 2012 to 2016.

In 2014, Serena Pang briefly studied at the Universidad de Salamanca, where they focused on the Spanish language.

Before entering college, Serena Pang completed their high school education at Thayer Academy, earning a High School Diploma. Serena attended Thayer Academy from 2008 to 2012.

In addition to their formal education, Serena Pang has obtained several certifications. In 2019, they earned the Agile Fundamentals: Scrum, Kanban and Scrumban certification, The Complete Product Management Course certification, and The Project Management Course: Beginner to PROject Manager certification, all from Udemy. Serena received their Lean Six Sigma Yellow Belt certification from Nielsen in 2017. Serena Pang also completed the Developmental Disabilities and Human Services (DDHS) certification from the University of Massachusetts Amherst in 2016. Furthermore, they obtained the ICH-GCP (Good Clinical Practice) certification adapted for the UK in English from Whitehall Training in 2020. Lastly, Serena Pang holds a CITI certification from the CITI Program, A Division of BRANY, obtained in 2018.