Jacklyn Avila

Jacklyn Avila has a diverse work experience in marketing and media planning. Jacklyn has held various roles in different companies throughout their career.

Most recently, Jacklyn worked at Smart & Final as the Director of Marketing, Media, and Loyalty. In this position, they focused on improving the digital customer experience and increasing sales on the e-commerce website. Jacklyn successfully led the digital transformation, resulting in notable improvements in email open rates and social media engagement. Jacklyn also demonstrated strong leadership skills by managing a team of 30+ marketers and three direct reports.

Prior to working at Smart & Final, Jacklyn held the role of Senior Manager of Marketing and Media Planning at Convertro. Jacklyn was responsible for supervising marketing campaigns, specifically incorporating offline data from the organization's clients. Jacklyn collaborated with digital specialists and data scientists to evaluate offline marketing data and enhance the effectiveness of TV commercials.

Earlier in their career, Jacklyn worked at TotallyTheir as a Manager of Integrated Marketing and Strategy. Jacklyn focused on creating compelling digital marketing content and utilizing platforms such as comScore and Nielsen for marketing reporting.

Furthermore, they gained valuable experience at Time Warner Cable Media Sales, where they held positions such as Client Solutions Associate and Senior Promotions Specialist. Jacklyn excelled in identifying advertising opportunities, developing comprehensive advertising packages, and integrating digital tactics into the organization's strategies.

Jacklyn also worked at Comcast Spotlight as a Marketing and Promotions Coordinator, and at Fanscape as a Senior Marketing Account Manager. In these roles, they demonstrated their ability to create impactful social media marketing campaigns, monitor progress and industry trends, and develop creative ideas for pitching brands to niche sites and bloggers.

Jacklyn started their career at Universal Music & Video Distribution as a Project Manager, where they gained project management skills.

Overall, Jacklyn Avila has a strong background in marketing, media planning, and leadership, with experience in both offline and digital marketing strategies.

Jacklyn Avila attended the University of Southern California from 1998 to 2002, where they earned a Bachelor's degree in Business Administration.