Smart Gaming is a group of builders with a clear mission: to make iGaming smarter, more fun, and fair. We started in the Netherlands, but we think international from day one. Smart Gaming is the group; our brands are the vehicles. Today, that means Betnation.nl, tomorrow, we’ll add new labels and services that create value for players, partners, and the wider industry.

We combine brand development with technology and data. Not only as an operator, but also through adjacent services: from platform innovation and content, to risk, CX, and growth tools. Scalable, modular, and designed to accelerate across borders.
How we work

Launch fast, measure, improve. Small, agile teams with big responsibility. Clear goals, short communication lines, high standards. We celebrate wins, learn hard from mistakes, and always keep moving forward.
Why Smart Gaming?

Because we don’t just want to participate, we want to raise the bar. We are proud of our Dutch roots, but our ambitions know no borders. The sky is the limit! 


SMART GAMING

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Teams

Offices

SMART GAMING

Org chart

Teams

Offices

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