Founded in 1997, Smart Loyalty specialises in B2B growth, customer loyalty, employee incentives and reward fulfilment. We successfully deliver all-inclusive loyalty solutions for more than 600 partner businesses, reaching over 25,000 small to medium-sized member businesses across New Zealand and Australia.

Our dedicated team excels in consulting, programme implementation, marketing and account management services. Through our expertise, businesses of all sizes have built lasting, profitable relationships with their customers, driving growth and value in a competitive marketplace.
We take pride in our ability to tailor loyalty solutions to meet the unique needs of every business we work with. Our portfolio includes a diverse range of companies, such as Ford, Subaru, Fonterra Farm Source, Meridian, Hirepool, OfficeMax, Active Electrical and many more. 

At Smart Loyalty, we are committed to continuous innovation and excellence. We constantly refine our strategies and leverage the latest technologies to provide our clients with cutting-edge loyalty solutions that stand out in the market. Whether you are looking to improve customer retention, increase employee engagement, or enhance overall business performance, we have the expertise and resources to help you achieve your goals.

Let us help you build stronger, more profitable relationships with your customers, ensuring long-term success and growth for your business.

Contact us today!

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NEW ZEALAND OFFICE
South Bloc, Level 1 | South Lobby
140 Anglesea Street
Hamilton, 3204

P: 0800 99 SMART (76278)
E: info@smartloyalty.co.nz

AUSTRALIAN OFFICE
Suite 1.02, Level 1
83-97 Kippax Street
Surry Hills
NSW, 2010

P: 1800 438 436
E: info@smart-loyalty.com.au

Business Development

Consulting

Marketing

Smart Loyalty

Allan Smith

Kelly Burns

Mike Pratt

This department provides strategic direction and oversight for the organization.

Executive Leadership

This department focuses on visual communication and design to enhance brand identity and messaging.

Creative Services

This department oversees the strategic management of sales activities and client relationships.

Smart Loyalty

Org chart

Teams

Executive Leadership

Creative Services

Sales Management

Offices

Smart Loyalty

Org chart

Teams

Executive Leadership

Creative Services

Sales Management

Offices

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