Smart Menu Design helps restaurants, caterers, and food chains grow margins and shift sales mix — without changing prices, recipes, or operations.

We apply behavioural science and menu engineering to redesign the decision environment at the moment that matters most: when a guest opens the menu.

Our approach is fully data-driven. We analyse SKU-level sales and margin data, identify which items are underperforming relative to their potential, and apply proven behavioural interventions — like naming, positioning, social proof, defaults, and framing — to shift guest choices towards higher-margin, plant-forward items.

No operational disruption. No price increases. No new products. Just smarter design with measurable impact.

We work with:
→ F&B chains and franchise organisations
→ Independent restaurants and hospitality groups
→ Caterers and food service providers

www.smartmenudesign.com

Smart Menu Design

Rosanne Hakfoort

This department focuses on establishing and nurturing relationships with customers and business partners to drive revenue growth.

Smart Menu Design

Org chart

Teams

Sales and Partnerships

Offices

Smart Menu Design

Org chart

Teams

Sales and Partnerships

Offices

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