‘A really practical and helpful guide: essential reading for anyone involved in retailing.’
Charles Dunstone, CEO, The Carphone Warehouse

Work in retail for any length of time and it gets into your system. It’s immediate, exciting, risky and hard to predict. No two days are the same – one day could be a triumph, the next a disaster. But when you get it right, it’s thrilling.

Based on one simple question, which Richard Hammond posed to the world’s leading retailers: ‘What makes you so good?’, Smart Retail shows you how to use some of the best winning ideas, strategies and tactical thinking.

Discover the secrets of great retailing  
Boost sales with practical advice from the best retailers in the world
Learn how to delight customers and keep them coming back for more
 
‘A toolkit of retailing skills to take you beyond survival, to super-performance.’
Angus Thirlwell, Co-founder and Managing Director, Hotel Chocolat

‘This book is full of practical, good things to make running stores that bit easier to get right.’
Julian Richer, Chairman and Founder, Richer Sounds

‘A wonderful insight into the world of retailing. A fun and inspiring read, particularly for those close to retail.’
Vittorio Radice, Saviour of Selfridges

Smart Retail

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Smart Retail

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