When checking for “Cameroon” on International media, search engines or social media platforms, we mainly get back negative information: corruption, dictatorship, diseases, poverty, gyp, terrorist attacks, etc. All of these contribute to tarnish Cameroon’s brand image and consequently lead to deter people from visiting the country. The impact of the propaganda is so powerful that even many Cameroonians themselves, living in Cameroon or abroad, are convinced that everything is upside down over there. They have such a bad image of their own country that they are the one sharing negative contents on social media and discouraging their friends / relatives from travelling to Cameroon. Yet the reality is that Cameroon has everything to stand out: a very welcoming population, top world class artists & athletes, an amazing cultural diversity, a dazzling culinary art, beautiful country sides & beaches, and much more. Smart237 aims at showing worldwide all those unique riches that Cameroon has to offer. Cameroonians themselves – wherever they are – will feel the need to rediscover their glorious patrimony. Our country could also attract more international tourists and foreign direct investment.

Smart237

Mensah Gampson franck

This department focuses on formulating and implementing strategic initiatives to drive organizational growth and efficiency.

Smart237

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Strategy Development

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Smart237

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Strategy Development

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