Steve Lamas

Steve Lamas is a support engineer at Smartcar. Prior to their current position, they worked as an eCommerce and marketing specialist for Lamasini Fashion, where they increased revenue year over year by launching an online store with Shopify. Steve also decreased credit card processing fees by 50% through a new payment processor partnership.

Maximizing advertising budget to increase return on investment (ROI) from 0% to 200% by optimizing online ads through A/B testing and analysis of various marketing metrics and analytics, Steve executed digital marketing strategy using digital media such as Facebook Ads, Instagram Ads, Facebook Business Manager, Google Ads, Pinterest Ads, YouTube, Twitter, and email marketing to drive sales and brand awareness. Additionally, they designed engaging social media graphics with Photoshop and Canva, which boosted post engagement and click-through rate (CTR).

Furthering their skills in digital asset optimization for search engine optimization (SEO) and for display and usability on internet-connected devices, Steve used Tableau to gather various data sources to create data visualizations, which helped identify actionable insights. Before their experience at Lamasini Fashion, Steve worked as a personnel research analyst for the City of Los Angeles from April 2015 to October 2017.

Steve Lamas completed a Master’s Degree in Industrial/Organizational Psychology at California State University, Long Beach. Steve also completed a Bachelor’s Degree in Psychology with a Minor in Sociology at California State University, Fullerton. Steve Lamas is certified by HubSpot in Social Media Marketing.

Steve Lamas reports to Gurpreet Atwal, Engineering Manager. Some of their coworkers include Robert Simari - Software Engineer II, Mantej Dheri - Software Engineer, and Nathan Bryant - Software Engineer.