Julie Echols is an experienced marketing professional with a strong background in developing and implementing comprehensive marketing strategies to enhance brand awareness and customer acquisition. Currently serving as VP of Marketing at SmartCommerce since March 2020, Julie oversees digital marketing initiatives and manages a high-performing marketing team. Previous roles include Senior Director of Marketing and Director of Digital Marketing & Communications at Firecracker Creative Group, Inc., where Julie founded a design firm and delivered innovative solutions across various platforms. Earlier experience includes positions at Arnold Palmer Golf Management Company as Director of Creative Services and Starwood Vacation Ownership as Senior Graphic Designer. Julie holds a BA in Visual Communications from Kent State University.
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