Lara Elcheik is an experienced marketing and communications professional with a background in content writing and lifestyle journalism. Currently serving as Marketing and Communications Manager at SmartCrowd from January 2022 to January 2024, Lara previously held the position of Communications Associate. As a freelance content writer since August 2020, Lara has developed a portfolio of articles in beauty, wellness, and lifestyle for various media platforms. Additionally, Lara gained valuable experience as a Lifestyle Magazine Writing Intern at Society19 in early 2019, focused on SEO-driven content. Earlier roles included a HR Business Partner Assistant at Unilever, where training content was created and participation in the Dove self-esteem campaign occurred, as well as a Career Services Representative at the University of Kent while pursuing a degree in Journalism. Lara completed studies at the University of Kent from September 2015 to June 2018, earning a degree in Journalism and the News Industry.
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